VIVA, 2017

My role: Illustration / logo design

Creative direction: Quinta-Feira

I was approached by Quinta-feira to help him create the new Viva channel broadcast design which is mainly devoted to re screening old soup operas andolder shows from Globo network, the biggest and most tradicional in Brazil. Our task here was to bring younger audiences back to the channel giving it a fresh look and feel to the old brand.